SMART Tire Company selected to unveil airless car tire prototype at Hyundai Open Innovation Lounge
The SMART Tire Company (STC) recently reached a significant milestone in its journey of innovation by being selected to showcase its airless tire prototype at the Hyundai Open Innovation Lounge in Seoul, South Korea, in October 2024. This prestigious event, hosted by Hyundai Motor Group, offers a platform for pioneering startups to present technologies that could enhance Hyundai’s brands, including Kia, Genesis, and Ioniq.
This opportunity underscores STC's innovative advancements and marks a pivotal step in revolutionizing the $300 billion global tire market. The event could lead to new partnerships, further driving STC’s growth and expanding its global presence.
Using shape memory alloy technology, STC's airless tires are designed for durability, fuel efficiency, and heavy load support, making them ideal for electric vehicles. This technology has garnered significant attention, with STC being named one of TIME Magazine's Best Inventions of 2023.
The upcoming showcase at Hyundai’s event highlights STC’s commitment to pioneering advancements in sustainability, safety, and mobility, positioning the company as a key player in the future of automotive innovation.
“Startups that can lead to positive changes in people's lives through innovative technologies or services are the companies we are looking for. We will establish a coexistence ecosystem by actively investing in startups that provide important insights into the creation of future smart and sustainable mobility solutions and improving wellbeing and quality of life for humanity.”
– Dr. Yunseong Hwang, Vice President and Head of Open Innovation Execution Group at Hyundai Motor Group