Investing in the Future of Culinary Innovation: Sous Tech’s Mission to Revolutionize the Restaurant Industry
In 2022, a bold idea took shape on a whiteboard in a Wittenberg University classroom. For Ashton Horiuchi, then a senior with a double major in entrepreneurship and information systems, the disconnect between restaurant technology and the industry's needs was glaring. As a part-time sushi chef at a ramen shop, he witnessed firsthand the inefficiencies and challenges that restaurants face daily. Out of this realization, Sous Tech was born.
Fast forward to today, Sous Tech is poised to disrupt the food service industry, not by replacing chefs but by empowering them. While many automation companies focus on eliminating human involvement, Sous Tech’s approach is different: they augment culinary professionals by automating repetitive tasks such as portioning, dispensing, and ingredient management. This strategy allows chefs to focus on what they do best—creating exceptional dining experiences.
The Problem: Inefficiencies in Modern Restaurants
The restaurant industry is facing mounting pressures:
• Food Waste: Restaurants lose billions annually due to improper portioning and spoilage.
• Labor Challenges: Training new staff takes time, and high turnover rates exacerbate inefficiencies.
• Speed vs. Quality: Balancing quick service with meal quality is an ongoing struggle.
• Table Turnover: Slow prep times can hinder customer flow and profitability.
Sous Tech’s solutions directly address these pain points, offering restaurants a way to streamline operations while enhancing the human touch that diners value.
Why Sous Tech?
The company’s focus on augmenting rather than replacing human chefs is a key differentiator. Food preparation is more than a technical process—it’s an art form that resonates deeply with people. Sous Tech’s tools ensure that while machines handle repetitive and error-prone tasks, chefs remain at the heart of the culinary experience. This thoughtful approach improves efficiency and preserves the soul of dining.
By reducing food waste, cutting training time, and speeding up preparation, Sous Tech enables restaurants to deliver better meals faster and more consistently. The result? Improved profit margins, higher customer satisfaction, and a sustainable edge in an increasingly competitive market.
A Promising Future Backed by Industry Leaders
Sous Tech is not just an ambitious startup—it’s a venture with serious backing. Timmy McCarthy, founder of RCO Limited and the largest Raising Cane’s franchisee in the U.S., is among its supporters. His involvement speaks volumes about the potential of Sous Tech’s vision and product.
With its headquarters in Sarasota, Florida, the company is actively preparing to launch its products to market in January 2026, signaling a major milestone in its growth trajectory. Restaurants nationwide will soon have access to cutting-edge tools designed to revolutionize kitchen operations.
Media Spotlight: Sous Tech in the News
Ashton Horiuchi, the founder of Sous Tech, was recently featured on ABC 7 Sarasota, Florida, discussing his innovative strategy to improve commercial kitchen efficiencies. The segment highlights how Sous Tech is leveraging local resources, including support from the Sarasota Chamber, to launch its groundbreaking technology.
📺 Watch the interview here: Entrepreneur’s Strategy for Improving Commercial Kitchen Efficiencies
Why Invest Now?
Sous Tech is uniquely positioned to lead the intersection of food and technology. Its focus on collaboration rather than replacement ensures its appeal to a broad range of restaurant owners, from independent eateries to large chains. With market trends favoring automation and sustainability, the demand for Sous Tech’s solutions is expected to skyrocket.
Investing in Sous Tech means being part of a movement to modernize an industry that touches nearly everyone’s lives. It’s an opportunity to back a company with:
• A proven founder driven by personal experience and academic expertise.
• A product that addresses real and urgent needs in the restaurant sector.
• Strong financial and strategic backing from industry veterans.
• A clear and imminent path to market entry.
Sous Tech is more than a tech company—it’s a revolution in the making. Be part of the change. Invest in the future of dining.
Test the Waters Disclaimer
Sous Tech is “testing the waters” to gauge investor interest under Regulation A of the Securities Act of 1933. No money or other consideration is being solicited at this time, and if sent in response, it will not be accepted. Offers to buy securities cannot be accepted, and no part of the purchase price can be received until an offering statement is qualified by the U.S. Securities and Exchange Commission (SEC). A prospective offer may be withdrawn or revoked at any time before notice of its acceptance is given after the qualification date. This communication shall not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any state or jurisdiction in which such an offer, solicitation, or sale would be unlawful.